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Free Earning Glossary

Explore our free glossary covering marketing, business, and affiliate terms. Learn industry terms designed to help professionals and beginners succeed.

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A

Affiliate Link

A unique URL that contains the affiliate’s ID or username, used to track referrals and attribute sales to specific affiliates.

Examples:

  • https://example.com/product?ref=affiliate123
  • https://store.com/item?aff=partner456

Related Terms:

Tracking PixelConversion Tracking

Attribution Window

The time period during which a publisher can receive credit for a conversion after a user clicks on their affiliate link.

Related Terms:

ConversionCookie DurationTracking

Affiliate Portfolio Diversification

Strategic approach to building a balanced affiliate program across multiple verticals, traffic sources, and commission structures to minimize risk and maximize stable revenue growth.

Examples:

  • Geographic market diversification
  • Multi-vertical program expansion

Related Terms:

Risk ManagementProgram OptimizationMarket Segmentation

Algorithmic Commission Modeling

Data-driven approach using advanced algorithms to create dynamic commission structures that automatically optimize for maximum ROI while maintaining affiliate motivation and program scalability.

Examples:

  • ML-driven commission rate optimization
  • Automated performance-based adjustments

Related Terms:

Dynamic CommissionPerformance OptimizationCommission Structure

Affiliate Network Arbitrage

Strategic practice of leveraging price differentials and commission structures across multiple affiliate networks to maximize profit margins while maintaining traffic quality and compliance.

Examples:

  • Cross-network commission optimization
  • Traffic value maximization

Related Terms:

Network OptimizationCommission StructureProfit Maximization

Affiliate Market Liquidity

Measure of how quickly and efficiently affiliate marketing positions can be entered or exited without significant loss of value, crucial for portfolio management and risk assessment.

Examples:

  • Network transfer efficiency analysis
  • Commission structure flexibility assessment

Related Terms:

Risk ManagementPortfolio OptimizationMarket Dynamics

Affiliate Network Efficiency

Comprehensive metric that evaluates the operational effectiveness of affiliate networks based on conversion rates, payment reliability, tracking accuracy, and support quality.

Examples:

  • Network performance scoring
  • Operational efficiency metrics

Related Terms:

Network AnalysisPerformance MetricsOperational Excellence

Affiliate Brand Equity

Quantitative framework for measuring and optimizing the brand value created through affiliate marketing partnerships and activities.

Examples:

  • Brand value contribution analysis
  • Partnership brand impact assessment

Related Terms:

Brand ValuePartnership ImpactMarketing ROI

API (Application Programming Interface)

A set of protocols and tools that allow different software applications to communicate and share data, often used for tracking and reporting in affiliate marketing.

Examples:

  • REST API, GraphQL API.

Related Terms:

IntegrationWebhook

Affiliate Network

A third-party platform that connects affiliates with merchants, providing tracking, reporting, and payment services.

Examples:

  • ShareASale, CJ Affiliate, Impact.

Related Terms:

PlatformTrackingPayment Processing

B

C

Cost Per Acquisition (CPA)

The total cost to acquire one paying customer, including marketing and affiliate commission costs.

Examples:

  • $50 marketing cost + $20 commission = $70 CPA

Related Terms:

CpcCpmRoi

Conversion Rate

The percentage of visitors who take a desired action, such as making a purchase or signing up.

Examples:

  • 100 visitors with 5 sales = 5% conversion rate

Related Terms:

CtrBounce Rate

Conversion Tracking

A method of measuring and recording when a desired action (conversion) occurs after a user clicks on an affiliate link. This helps track the effectiveness of affiliate marketing campaigns and attribute sales to the correct affiliates.

Related Terms:

Affiliate LinkAttribution WindowTracking Pixel

Cross-Channel Attribution

Comprehensive tracking and analysis system that measures the impact of affiliate marketing activities across multiple marketing channels and touchpoints to optimize overall marketing investment strategy.

Examples:

  • Multi-channel conversion path analysis
  • Cross-platform attribution modeling

Related Terms:

Attribution ModelingMarketing ROIChannel Analysis

Conversion Path Optimization

Advanced methodology for analyzing and optimizing the complete customer journey from initial affiliate touchpoint through conversion, focusing on removing friction points and maximizing conversion probability.

Examples:

  • Multi-step funnel optimization
  • Behavioral flow analysis

Related Terms:

User JourneyConversion RateFunnel Analysis

Conversion Elasticity Modeling

Advanced statistical analysis that measures how conversion rates respond to changes in various marketing parameters, enabling precise optimization of affiliate campaigns.

Examples:

  • Price sensitivity analysis
  • Commission rate impact modeling

Related Terms:

Conversion OptimizationPerformance AnalysisROI Modeling

Competitive Intelligence Framework

Systematic approach to gathering, analyzing, and acting on competitor affiliate program data to identify market opportunities and optimize competitive positioning.

Examples:

  • Competitor commission structure analysis
  • Market share tracking system

Related Terms:

Market AnalysisCompetitive StrategyMarket Intelligence

Conversion Path Modeling

Advanced analytical technique that maps and optimizes the complete customer journey through affiliate touchpoints, using machine learning to identify highest-value conversion paths.

Examples:

  • ML-driven path analysis
  • Conversion journey optimization

Related Terms:

Customer JourneyConversion AnalysisPath Optimization

Compliance Risk Assessment

Systematic evaluation of affiliate marketing programs for regulatory compliance and brand safety, incorporating automated monitoring and risk mitigation strategies.

Examples:

  • FTC compliance audit framework
  • Brand safety monitoring system

Related Terms:

Legal ComplianceRisk ManagementBrand Protection

Conversion Intent Modeling

Machine learning-based approach to predicting and optimizing conversion probability based on user behavior patterns and intent signals.

Examples:

  • Behavioral intent analysis
  • Conversion probability scoring

Related Terms:

Predictive AnalyticsBehavior AnalysisConversion Optimization

Content Strategy

A plan for creating, publishing, and managing content to achieve specific marketing goals, such as driving traffic or generating leads.

Examples:

  • Publishing weekly blog posts and monthly newsletters.

Related Terms:

Content MarketingSeoLead Generation

Compliance

Adherence to laws, regulations, and industry standards relevant to affiliate marketing, ensuring legal and ethical practices.

Examples:

  • Ensuring all affiliate links are properly disclosed.

Related Terms:

Legal ComplianceRegulationsTerms And Conditions

Commission Structure

The framework defining how affiliates earn commissions, including rates, tiers, and conditions.

Examples:

  • Flat 10% commission on all sales.

Related Terms:

Payment TermsPayment MethodsPayout Threshold

D

Deep Linking

The practice of creating affiliate links that direct users to specific pages, products, or content rather than just the homepage.

Examples:

  • Linking directly to a product page
  • Linking to a specific blog post

Related Terms:

Affiliate LinkConversion Optimization

Dynamic Commission Optimization

Algorithmic approach to automatically adjust affiliate commission rates based on performance metrics, customer lifetime value, and market conditions. Enables real-time optimization of affiliate program profitability.

Examples:

  • Higher commission rates for premium customer segments
  • Performance-based commission tiers

Related Terms:

Commission StructurePerformance MetricsAffiliate Tiers

Digital Asset

Any content or resource in digital form that holds value, such as images, videos, documents, or websites, used in online marketing and affiliate campaigns.

Examples:

  • Ebooks
  • Landing pages
  • Infographics

Related Terms:

ContentMediaResource

Data Analysis

The process of examining and interpreting data to extract meaningful insights and inform decision-making.

Examples:

  • Analyzing conversion rates to optimize campaigns.

Related Terms:

AnalyticsMetricsReporting

Data Visualization

The graphical representation of data to help identify patterns, trends, and insights.

Examples:

  • Creating charts and graphs to display campaign performance.

Related Terms:

AnalyticsData AnalysisReporting

Domain Authority

A search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs).

Examples:

  • A website with a DA of 50 is likely to rank higher than one with a DA of 20.

Related Terms:

SeoBacklinkSearch Rankings

E

F

G

H

I

J

K

L

Landing Page Optimization

The process of improving elements on a landing page to increase conversions from affiliate traffic.

Examples:

  • A/B testing call-to-action buttons
  • Optimizing page load speed

Related Terms:

Conversion Rate OptimizationSplit TestingUser Experience

Lifetime Value (LTV)

The predicted total revenue from a customer over their entire relationship with the business.

Examples:

  • A customer who makes $100 monthly purchases for 2 years has an LTV of $2,400

Related Terms:

Customer Acquisition CostRoi

Lifetime Customer Value (LCV)

A predictive metric that calculates the total revenue expected from a customer throughout the entire business relationship. Critical for optimizing acquisition costs and determining maximum profitable bid strategies in affiliate campaigns.

Examples:

  • SaaS customer paying $100/month with 36-month average retention = $3,600 LCV
  • E-commerce customer with $150 average order value and 4.5 repeat purchases = $675 LCV

Related Terms:

Customer Acquisition CostROIRevenue Attribution

Lead Magnet

A valuable resource offered to prospects in exchange for their contact information, used to generate leads.

Examples:

  • Free ebook
  • Discount code

Related Terms:

Opt InEmail Marketing

Link Building

The process of acquiring hyperlinks from other websites to your own, to improve SEO and drive traffic.

Examples:

  • Guest posting on industry blogs to earn backlinks.

Related Terms:

SeoBacklinkDomain Authority

Legal Compliance

The process of ensuring that affiliate marketing activities adhere to applicable laws and regulations.

Examples:

  • Complying with FTC guidelines for affiliate disclosures.

Related Terms:

ComplianceRegulationsTerms And Conditions

M

Multi-Level Marketing (MLM)

A marketing strategy where affiliates earn commissions from both direct sales and the sales of their recruited affiliates.

Related Terms:

Network MarketingReferral ProgramCommission Structure

Market Penetration Analysis

Advanced analytical methodology to evaluate and quantify the potential market share capture rate across different affiliate verticals and geographic regions. Essential for strategic program expansion and resource allocation.

Examples:

  • Vertical market saturation assessment
  • Geographic expansion opportunity analysis

Related Terms:

Market ShareCompetitive AnalysisGrowth Strategy

Multi-Touch Revenue Modeling

Advanced analytical framework that attributes revenue across multiple affiliate touchpoints using weighted algorithmic models, enabling precise valuation of each interaction in complex customer journeys.

Examples:

  • Position-based attribution modeling
  • Time-decay revenue attribution

Related Terms:

Attribution ModelingRevenue AnalysisCustomer Journey

Market Saturation Analysis

Advanced analytical framework for evaluating market capacity and competition density in affiliate verticals, enabling strategic decisions about market entry timing and resource allocation.

Examples:

  • Competitor density mapping
  • Market opportunity scoring

Related Terms:

Market AnalysisCompetitive IntelligenceMarket Entry Strategy

Market Opportunity Index

Proprietary scoring system that evaluates potential market opportunities by combining multiple factors including competition, demand, and profit potential.

Examples:

  • Market potential scoring matrix
  • Opportunity validation framework

Related Terms:

Market AnalysisOpportunity AssessmentStrategic Planning

Monetization Efficiency Ratio

Advanced metric that measures the effectiveness of monetization strategies by analyzing revenue generation relative to resource investment.

Examples:

  • Revenue per resource unit
  • Monetization strategy effectiveness

Related Terms:

Revenue OptimizationResource AllocationEfficiency Metrics

Metrics

Quantifiable measures used to track and assess the performance of affiliate marketing campaigns.

Examples:

  • Conversion rate, click-through rate, ROI.

Related Terms:

AnalyticsData AnalysisReporting

Meta Description

A brief summary of a webpage's content, displayed in search engine results to help users decide whether to click.

Examples:

  • A 160-character summary of a blog post.

Related Terms:

SeoMeta TagsSearch Rankings

Meta Tags

HTML elements that provide metadata about a webpage, such as title, description, and keywords, used to improve SEO.

Examples:

  • <meta name="description" content="Your description here">.

Related Terms:

SeoMeta DescriptionSearch Rankings

N

O

P

Payout Threshold

The minimum commission amount required before an affiliate network processes payment.

Examples:

  • Minimum $100 balance for payment
  • $50 threshold for bank transfers

Related Terms:

Payment TermsCommission StructurePayment Methods

Predictive LTV Modeling

Statistical analysis technique using machine learning to forecast customer lifetime value at the acquisition stage. Enables precise targeting and bid optimization in affiliate campaigns.

Examples:

  • Cohort-based LTV prediction models
  • ML-driven customer value forecasting

Related Terms:

Lifetime Customer ValueCustomer SegmentationPredictive Analytics

Performance Cohort Analysis

Sophisticated segmentation technique that groups affiliates based on performance metrics, acquisition timing, and value generation patterns to identify optimal investment opportunities and scaling strategies.

Examples:

  • Affiliate vintage performance analysis
  • Revenue generation cohort comparison

Related Terms:

SegmentationPerformance MetricsAffiliate Optimization

Program Scalability Index

Proprietary metric combining multiple performance indicators to assess an affiliate program's potential for profitable scaling, including market penetration, commission efficiency, and partner quality.

Examples:

  • Growth potential assessment
  • Scalability scoring model

Related Terms:

Growth MetricsPerformance AnalysisMarket Potential

Partner Portfolio Optimization

Systematic approach to analyzing and optimizing the mix of affiliate partners based on performance metrics, risk profiles, and strategic value to maximize program ROI.

Examples:

  • Partner performance segmentation
  • Portfolio rebalancing strategy

Related Terms:

Portfolio ManagementRisk AssessmentPerformance Metrics

Performance Volatility Index

Proprietary metric that quantifies the stability and predictability of affiliate revenue streams, helping investors assess risk and optimize portfolio allocation.

Examples:

  • Revenue stability scoring
  • Performance fluctuation analysis

Related Terms:

Risk AssessmentPerformance MetricsPortfolio Management

Persona

A semi-fictional representation of an ideal customer based on market research and real data, used to guide marketing strategies.

Examples:

  • Millennial tech enthusiast
  • Budget-conscious parent

Related Terms:

Target AudienceSegmentation

Performance Optimization

The process of improving the efficiency and effectiveness of affiliate marketing campaigns based on data analysis.

Examples:

  • Optimizing ad spend based on conversion data.

Related Terms:

AnalyticsData AnalysisMetrics

Predictive Analytics

The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes.

Examples:

  • Forecasting future sales based on historical data.

Related Terms:

AnalyticsData AnalysisMetrics

Payment Terms

Conditions under which affiliates receive payment for their marketing efforts, including timing and methods.

Examples:

  • Net-30 payment terms for affiliate commissions.

Related Terms:

Payout ThresholdPayment MethodsCommission Structure

Payment Methods

The various ways affiliates can receive their commissions, such as bank transfers, PayPal, or checks.

Examples:

  • Direct deposit, PayPal, or mailed checks.

Related Terms:

Payment TermsPayout ThresholdCommission Structure

Payout Threshold

The minimum commission amount required before an affiliate network processes payment.

Examples:

  • Minimum $100 balance for payment.

Related Terms:

Payment TermsPayment MethodsCommission Structure

Payment Schedule

The timeline for when affiliates receive their commissions, such as monthly or bi-weekly payments.

Examples:

  • Monthly payments on the 15th of each month.

Related Terms:

Payment TermsPayment MethodsPayout Threshold

Payment Processing

The handling and execution of commission payments to affiliates, including verification and delivery.

Examples:

  • Automated payment processing via PayPal.

Related Terms:

Payment TermsPayment MethodsPayout Threshold

Payment Verification

The process of confirming the accuracy and legitimacy of commission payments before processing.

Examples:

  • Verifying sales data before releasing payments.

Related Terms:

Payment TermsPayment MethodsPayout Threshold

Platform

A digital environment or service where affiliates and merchants connect, manage campaigns, and track performance.

Examples:

  • Affiliate networks, SaaS affiliate dashboards.

Related Terms:

Affiliate NetworkTrackingPayment Processing

Payment Processing

The system or service responsible for handling commission payments to affiliates.

Examples:

  • Automated payouts via PayPal or bank transfer.

Related Terms:

PlatformPayment MethodsAffiliate Network

Q

R

Recurring Commission

A commission model where affiliates earn ongoing payments for as long as their referred customer remains active.

Examples:

  • Monthly SaaS subscriptions
  • Membership site referrals

Related Terms:

Lifetime CommissionSubscription ModelResidual Income

Retargeting

A marketing technique that serves ads to people who have previously visited your website or clicked your affiliate links.

Examples:

  • Display ads to past visitors
  • Email follow-up campaigns

Related Terms:

RemarketingPixel TrackingConversion Optimization

Return on Investment (ROI)

A performance measure used to evaluate the efficiency of an investment, calculated as (Net Profit / Cost of Investment) × 100.

Examples:

  • $1000 profit from $500 investment = 200% ROI

Related Terms:

RoasProfit Margin

Revenue Attribution Modeling

Advanced analytical framework used to assign revenue credit across multiple marketing touchpoints in complex affiliate campaigns. Essential for optimizing multi-channel marketing investments and determining true campaign ROI.

Examples:

  • First-touch vs. last-touch attribution comparison
  • Multi-touch attribution weighted models

Related Terms:

Multi Touch AttributionConversion PathMarketing ROI

Revenue Concentration Risk

Quantitative assessment of revenue distribution across affiliate partners and channels to identify and mitigate potential risks from over-dependence on specific revenue sources.

Examples:

  • Partner revenue distribution analysis
  • Channel diversification metrics

Related Terms:

Risk ManagementPortfolio DiversificationRevenue Analysis

Reporting

The process of collecting, analyzing, and presenting data to evaluate the performance of affiliate marketing activities.

Examples:

  • Generating monthly performance reports.

Related Terms:

AnalyticsData AnalysisMetrics

Real-Time Analytics

The process of analyzing data as it is generated, providing immediate insights and enabling quick decision-making.

Examples:

  • Monitoring live conversion rates during a campaign.

Related Terms:

AnalyticsData AnalysisReporting

Regulations

Rules and guidelines established by governing bodies that affect affiliate marketing practices and compliance.

Examples:

  • FTC regulations on affiliate disclosures.

Related Terms:

ComplianceLegal ComplianceTerms And Conditions

S

SaaS Affiliate

Partners who promote Software-as-a-Service products and earn commissions on subscriptions.

Examples:

  • Promoting cloud software solutions
  • Marketing business tools

Related Terms:

Recurring CommissionLifetime ValueSubscription Model

Sales Funnel

The journey a potential customer takes from initial awareness to final purchase through affiliate marketing.

Examples:

  • Blog post → Lead magnet → Email sequence → Sale
  • Social post → Landing page → Webinar → Purchase

Related Terms:

Conversion PathCustomer JourneyMarketing Automation

Search Engine Optimization (SEO)

The practice of optimizing content to rank higher in search engine results for affiliate marketing.

Examples:

  • Keyword research for product reviews
  • Link building strategies

Related Terms:

Keyword ResearchBacklinkDomain Authority

Session Tracking

Monitoring and recording user interactions during a single visit to track affiliate referrals.

Related Terms:

Cookie TrackingAttributionUser Journey

Social Proof

Evidence that others have purchased, used, and benefited from an affiliate product.

Examples:

  • Customer testimonials
  • Social media engagement metrics

Related Terms:

TestimonialsReviewsTrust Signals

Split Testing

Comparing two or more versions of content to determine which performs better for affiliate marketing.

Examples:

  • A/B testing landing pages
  • Testing different call-to-actions

Related Terms:

A B TestingConversion OptimizationPerformance Testing

Sub-Affiliate

An affiliate who promotes products through another affiliate’s network or platform.

Related Terms:

Multi Tier CommissionAffiliate NetworkReferral Program

Subscriber List

A database of email subscribers built through affiliate marketing efforts.

Examples:

  • Email newsletter subscribers
  • Lead magnet opt-ins

Related Terms:

Email MarketingLead GenerationAudience Building

Super Affiliate

High-performing affiliates who consistently generate significant sales and commissions.

Related Terms:

Top PerformerAffiliate TierCommission Structure

Strategic Partner Valuation

Quantitative framework for assessing the total strategic value of affiliate partners beyond direct revenue generation, including brand impact, market access, and long-term growth potential.

Examples:

  • Brand value impact assessment
  • Long-term partnership ROI analysis

Related Terms:

Partner AssessmentValue MetricsStrategic Planning

Strategic Market Positioning

Comprehensive framework for analyzing and optimizing an affiliate program's competitive position within specific market segments, focusing on sustainable competitive advantages.

Examples:

  • Competitive advantage analysis
  • Market segment optimization

Related Terms:

Market AnalysisCompetitive StrategyMarket Share

Social Influence Metrics

Comprehensive framework for evaluating and quantifying affiliate partners' social media impact and audience engagement quality.

Examples:

  • Engagement quality scoring
  • Influence reach measurement

Related Terms:

Social Media MarketingInfluence AnalysisEngagement Metrics

SEO Value Attribution

Advanced methodology for measuring and attributing the long-term SEO value generated by affiliate content and backlink strategies.

Examples:

  • Content SEO value assessment
  • Link equity measurement

Related Terms:

SEO AnalysisContent ValueLink Building

Strategic Partnership Matrix

Framework for evaluating and categorizing affiliate partnerships based on strategic value, performance potential, and resource requirements.

Examples:

  • Partner value assessment grid
  • Strategic alignment scoring

Related Terms:

Partnership EvaluationStrategic PlanningResource Allocation

Search Rankings

The position of a webpage in search engine results for specific keywords, influenced by SEO factors.

Examples:

  • Ranking #1 for "best affiliate programs".

Related Terms:

SeoKeyword ResearchDomain Authority

Search Engine Results

The list of webpages returned by a search engine in response to a user's query, ranked by relevance and authority.

Examples:

  • Google's top 10 results for "affiliate marketing tips".

Related Terms:

SeoSearch RankingsKeyword Research

Search Engine Optimization (SEO)

The practice of optimizing a website to improve its visibility and ranking in search engine results, driving organic traffic.

Examples:

  • Optimizing meta tags, content, and backlinks.

Related Terms:

Keyword ResearchBacklinkDomain Authority

Social Media Marketing

The use of social media platforms to promote affiliate products, engage audiences, and drive traffic.

Examples:

  • Promoting affiliate links on Instagram or Twitter.

Related Terms:

Influencer MarketingContent MarketingSocial Media Engagement

Social Proof

Evidence that others have purchased, used, or endorsed a product, increasing trust and conversion rates.

Examples:

  • Customer testimonials, user reviews.

Related Terms:

ReviewsTestimonialsInfluencer Marketing

Social Media Engagement

Interactions such as likes, comments, shares, and follows on social media platforms, indicating audience interest and activity.

Examples:

  • A post receiving 1,000 likes and 200 comments.

Related Terms:

Social Media MarketingInfluencer MarketingSocial Proof

Social Media Strategy

A plan for using social media platforms to achieve marketing objectives, such as brand awareness or lead generation.

Examples:

  • Scheduling weekly posts and running targeted ad campaigns.

Related Terms:

Social Media MarketingContent StrategyInfluencer Marketing

SIEM Tools

Security Information and Event Management (SIEM) tools are software solutions that provide real-time analysis of security alerts generated by applications and network hardware. SIEM tools collect, aggregate, and analyze security data to detect threats and provide incident response capabilities.

Examples:

  • Splunk Enterprise Security
  • IBM QRadar
  • ArcSight ESM
  • LogRhythm SIEM

Related Terms:

Security MonitoringIncident ResponseLog Analysis

T

Tracking Pixel

A small, invisible 1x1 pixel image or piece of code placed on a website that tracks user behavior, conversions, and other important metrics for affiliate marketing campaigns.

Related Terms:

Javascript TrackingCookie TrackingConversion Tracking

Tag Management

System for managing multiple affiliate tracking codes and pixels efficiently.

Examples:

  • Google Tag Manager implementation
  • Multiple network tracking

Related Terms:

Tracking PixelJavascript TrackingAnalytics

Terms and Conditions

Legal agreement between affiliate programs and their partners outlining rules, responsibilities, and payment terms.

Examples:

  • Commission structure details
  • Prohibited marketing methods

Related Terms:

ComplianceAffiliate AgreementProgram Rules

Tier Commission

A commission structure where rates increase based on performance or sales volume.

Examples:

  • 5% for first $1000, 7% for next $2000
  • Bronze, Silver, Gold tier rates

Related Terms:

Commission StructurePerformance BonusIncentive Program

Traffic Quality

The measure of how likely visitors are to convert into customers or take desired actions.

Examples:

  • Bounce rate analysis
  • Conversion rate by source

Related Terms:

Conversion RateBounce RateEngagement Metrics

Two-Tier Affiliate

Program structure where affiliates earn commissions from their direct sales and from sales made by affiliates they recruit.

Related Terms:

Multi Level MarketingSub AffiliateReferral Program

Tracking Pixel

A small, invisible 1x1 pixel image or piece of code placed on a website that tracks user behavior, conversions, and other important metrics for affiliate marketing campaigns.

Related Terms:

Conversion TrackingAttribution Window

Technical Stack Optimization

Strategic analysis and enhancement of affiliate marketing technology infrastructure to maximize performance, scalability, and data accuracy.

Examples:

  • Tracking system architecture review
  • Technology stack efficiency analysis

Related Terms:

Technology IntegrationPerformance OptimizationSystem Architecture

Tracking

The process of monitoring user actions, clicks, and conversions to attribute results to specific affiliates.

Examples:

  • Using tracking pixels or software to monitor conversions.

Related Terms:

Tracking PixelConversion TrackingPlatform

Threat Modeling

A systematic process for identifying, analyzing, and mitigating potential security threats to applications, systems, or networks. Threat modeling helps security teams understand attack vectors, prioritize security controls, and design more secure systems.

Examples:

  • STRIDE methodology for identifying threats
  • Attack trees for visualizing attack paths
  • Data flow diagrams for security analysis

Related Terms:

Security ArchitectureRisk AssessmentPenetration Testing

U

V

W

X

Y

Z